As the saying goes, “time is of the essence” which is essentially what people in today’s age are pressed for. People are always on the go and need access to pertinent information on a consistent basis. It has become common practice for people to utilize their smartphones, tablets, iPads, etc to gain instant access to the Internet from various locations such as coffee shops, restaurants, libraries, buses.
This level of convenience enables people to conduct business online, research new topics or discussions, and communicate with friends and family. Yet while the advent of portable gadgets such as the iPad or any available smartphone makes Internet access so much more attainable than ever before, getting the proper settings on a portable device, so that an entire webpage can fit a screen’s dimensions, takes less time to load, and can adapt to screens of all shapes and sizes can be a bit of a problem.
This is where a format such as Mobile Responsive Design makes all the difference. If you currently run or own a business that operates online in any capacity and have not utilized a “mobile responsive” website design then you are not maximizing your client potential, and may in fact be losing customers. The revelation of a mobile responsive website design is nothing new and has been in the works for quite some time. What is new, however, is that the amount of online mobile users has increased substantially over the last decade. Here is where a mobile responsive web design comes in handy as you utilize the design to fit all you website’s content, images, etc. scaling it down to fit onto smaller screens. So when your website appears on a smaller screen i.e a cell phones, you don’t have to worry about whether or not your images and text will be easily viewed and navigated. The same can be said when using tablets.
Furthermore, by using a mobile responsive web design you are making your business more noticeable by major search engines such as Yahoo, Google, MSN, etc. due to the fact that now these major search engines are searching for and promoting websites that offer crisp, clear images and simple navigation by employing a mobile responsive design to fit all differently sized screens. Some will even go so far as to mark your website as “mobile friendly” making it much more accessible and identifiable to users.
Therefore, missing out on capitalizing on a strong mobile responsive web design this late in the game is ill advised. Businesses tend to underestimate consumer needs and wants which prevents them from ever attaining a wide consumer base and broadening their prospects. Keeping that in mind, do yourself a favor by avoiding mistakes other businesses have already fallen into and set-up a mobile responsive design that is compatible with all kinds of portable devices that provide online access today. It is a decision you won’t ever regret.
