A professional, good-looking websites invokes feelings of confidence and trust to its visitors. Such qualities are more important and emphasized when it comes to business oriented websites. Therefore regardless of whatever system, tool, or method you use to construct your website, keep these long battle-tested and proven concepts of website design in mind.
Balance: The Golden Ratio reinterpreted for web pages, claims that the finest page has two columns, the larger being 1.65 times the width of the smaller one. This outcome can be attained by dividing the page into 3 columns, with the bigger content area stretching across two columns.
Blank Space: A page should have enough white space or blank area to look pleasing to the eye and help the viewer focus on the areas of importance, rather than overwhelm and confuse them. This is achieved by setting the line height to 1.5 times the normal setting, giving your page ample space that is conducive to your business and the viewer’s pleasure.
Base Color: An excellent idea is to select the most prominent color in your logo as the base color of your website. After searching and deciding on one, find its color value, which is represented by a hexadecimal. The value is given in 3 pairs of numbers, 0-9, and then the alphabets A to F signifying the numbers 10-15, denoting the colors red, green, and blue respectively. The numbers range from 00 to ff, matching to higher concentrations of red, green, or blue.
Color Schemes: Moreover, another way to understand the inter connectedness of colors is to examine a color wheel. Colors on the wheel that face one another are complementary and provide maximum contrast and balance when and if used together. Colors that are neighboring are comparable and have a more soothing effect. Adobe’s free online tool, Kuler is quite helpful and useful when creating a color scheme. This tool is the place where you punch in the value of your base color, to create a palette, based on a set of rules. Selecting various rules will lead to an assortment of different palettes. A safe way to go about it is to pick a monochromatic or shades color scheme, followed by one complementary color to brighten things up. If you plan to put up many color images, then apply and use a minimal color scheme. Taking into account that colors will come into view in the canvas area outside the content area, they should be discernible from the content, which is typically either black or white.
Font: It is recommended to use no more than three different font styles for the heading, copy, and specific purposes. Fonts fall into three categories; serif, sans serif, and decorative. Serifs letters which include Times New Roman and Georgia, have hooked ends which are absent from sans serif fonts. The latter include the font types Arial and Verdana and are more accepted and easier on the eyes.
These tips have long been used and applied for a reason, they simply work, allowing your website to fulfill its maximum potential.