If your business is considering Responsive Web Design (RWD) or Adaptive Web Design (AWD), it is imperative to understand that the decision process simply doesn’t end with RWD and AWD. In order to fully design, develop, configure, incorporate, and apply a lithe web design, you must also consider the questions surrounding ‘Content First,’ and ‘Mobile First.’
‘Content First ‘and’ Mobile First’ strategies are orchestrated to place added emphasis on content prioritization and to make sure that significant information is delivered to the users no matter what device they may be utilizing. These strategies usually coincide with a RWD and enables you to feature relevant, important information to your clients in a timely manner. If the navigation menu or your businesses’ overall message is unclear or if it does not load quick enough on smartphones, then your business may experience loss of customer trust, customers themselves, business credibility, and revenue. However, by having a content first strategy will certainly help your business build and maintain trust with your users as they see you value their time and attention.
When taking into account RWD and AWD, you have to think Content First and Mobile First methods. It is vital for you to understand why your business may go with only Content First that will be shared and accessible on numerous devices. On the other hand, you might opt to choose using both Content and Mobile First which means you decide the content you want to display and share on user devices and precisely how that content will be displayed on such devices.
In order to better understand the whole Content First, Mobile First approach say that your business’s website has a directory that includes a list of all your employees. When opened and viewed on a laptop the directory list features an introductory paragraph consisting of 10 lines of content, a table of columns that displays employee name, code, title, e-mail, and phone number.
When your business goes for a content, mobile first method, the directory page will display three lines of the introductory content, which will be based on what sort of device the user is on that shows them the content, which is a Content First approach. Furthermore, you might also use the Mobile First approach by dropping the table configuration to reveal only the employee’s name to the user. If the user then clicks on that name they will then see the rest of the details or may only see the e-mail address or phone number.
Such an example demonstrates the possibilities within the display and views for one kind of content or listing. In every case, the content first and mobile first strategies must take into account the priority and significance of the information being shown, and the design team must make rational decisions regarding the amount and type of content the user will see when they access the application, page, or website.