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Smartphones and the use of smartphones have grown to the point where it now threatens turning PC’s and laptops into devices of the past. A custom app and mobile website can not only be used to benefit your business, but can be applied to associations, organizations, families, and enable you to keep in touch with friends on a regular basis. Likewise if you are in the process of starting or have already established your company and its brand name then getting your own customized app is a must.

Developing your own app also serves like a miniature website that gives you about six pages to fill with the content of your choice, including images. Additionally, a customized mobile app gives you the ability to text your customers which is a huge plus to your mobile marketing strategy because you can send instant updates to people regarding your business while they’re on the go. Current research and statistics prove that 95% of all text messages are read within five minutes of delivery and reception.

You can also give people the option of subscribing to your text message service without having to download the mobile app by using Free QR (quick response) codes. Having a mobile app gives you access to a free QR code generator that helps facilitate advertising all your products and services. Your customers need only to scan the QR code using their smartphones without needing to punch an address, phone number, or anything else.

Perhaps the best feature of having a customized app is your ability to modify it any way you want. Once your phone application is constructed you can assume total control over it and utilize all its features and possibly add more. Moreover, most mobile apps can be conveniently built in just a few minutes; all that is required is that you give in your content, graphics, and images.

Having your own custom app will definitely set you apart from the rest of the competition. More importantly it will help you remain in close contact with your customers and maintain a reliable presence they can depend on.

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