E-mail has long been considered one of the top and most effective online marketing strategies available. Modern and newer technology provides you with additional information about your target audience so you can utilize e-mail marketing for specific and targeted advertising campaigns. You’ll always need to stay ahead and up-to-date with all the latest technological advances and implement them into further strengthening your e-mail marketing strategies in a bid to boost sales and revenue.
As is the case with most marketing strategies, e-mail marketing is aimed at increasing your overall sales and profit; here is a glance at the leading types of e-mail marketing strategies that allow you to accomplish just that.
Cart Abandonment E-mails: Customers, who shop around, add items into their online carts then forget all about them, can be primed candidates that receive triggered cart abandonment e-mails. This e-mail strategy can be employed to target a certain kind of customer, those who are already very close to buying a product and/or service but who just need a little added push. The strategy can be employed to send those soon-to-be customers with e-mails with information about the products they added to their cart and convince them to finalize their purchase.
Browser Abandonment E-mails: This strategy can be directed to customers who view the product/service and then leave the page. Like cart abandonment e-mails, you can send information on the product/service the customer was viewing in a bid for them to reconsider taking a second look at the product/service and possibly change their minds.
Targeting Potential Buyers: There will always be customers who have never made a purchase or even visited your website before. Therefore, when they do visit your website you can spot them and send them promotional codes, offers, etc. which can encourage them to make a purchase from your website.
Real Time Marketing: Say someone is looking at a microwave on your website. Well while their browsing your selection of microwaves you can send them a promotional offer on microwaves which will be hard to refuse. This also helps build a relationship with your customer.
Handheld Devices: Any intelligent online business knows to include mobile devices in their overall marketing strategy. You’ll need to create an e-mail marketing strategy that caters to these devices in particular. Therefore, create apps for your business and mobile websites that motivate customers to use their mobile devices, find your website, and make a worthwhile purchase.
Personalized Bulk E-mails: Conventional bulk e-mails can be made personal and sent out to a specific market. Customize e-mails that provide every customer with information about the products they have recently viewed on your website. Offer the promotional codes, special deals, or provide links to blogs (better if it led to another page on your website that holds your business blog) that lists and explains the benefits of that particular product/service.
Since these e-mail marketing strategies are available to you, make the most you can out of them. You and your customers will not be disappointed.