Pay Per Click (PPC) is an advertising strategy must businesses use due to its simplicity and effectiveness. On a daily basis approximately 300 million searchers are performed through any of the major search engines, which results in 80% of internet traffic. Now in order to tap into and connect with as many as these potential customers as possible your website must be registered, recognized, and appear on all search engine result pages (SERP).
Additionally having a good SEO helps your website appear near or towards the top of SERPs, making it easier for people to find you and click on your link. However, if your SEO ranking isn’t that great expect to fall deep into the SERPs, making it harder for people to click onto your website.
With PPC advertising you pay to remain visible on the internet at all times. You can utilize the most searched key words or phrases and have them as targets when it come to your field of business. And by using PPC you don’t have to worry about paying upfront each and every time, but only after a visitor clicks your link, hence the name ‘Pay Per Click.’
PPC advertising has a wide reach as millions of people from around the world click on PPC ads every day. Since the online business of e-commerce has gained lots of traction over the years, a PPC ad can be pretty much seen and clicked on from any part of the world.
Furthermore, PPC ad campaigns are leading the charge when it comes to the growth of online marketing. Records show that around $741.2 million was spent on PPC advertising last year alone. Unlike the traditional process of SEO, which can take weeks even months before any substantial results are seen, PPC ads can have an immediate impact and grab the user’s attention in a split-second. This is due to the fact that this progressive marketing strategy can be placed and show up on any given site, on any part of the internet, and at any time. The difficulty lies in placing the ad in the right spots so it effectively leads the right users to your website.
Moreover, well targeted PPC ads can increase your conversion rate and lead to sales. Targeting the right audience can be used by researching and then using keywords and phrases used in search engines that are related to your business. Another advantage PPC ad campaigns offer is that they can be managed and monitored around the clock, every single hour of every single day of the week. Honing your PPC ad campaign allows you to respond to customers in a timely fashion, keep tabs on other competitors, and increase your return on investment (ROI).