As you set-up your website you are still quite new to the online world and have yet to become a leading authority figure. In order to gain reliability and credibility start by gathering links from other related websites. The merger of these links that reflect quantity, quality of the content is called domain authority (DA) and provides your website with a reliability score which is measured on a scale of 1 to 100. Further page authority (PA), which is also measured on a scale of 1 to 100, measures and ascribes the reliability of a specific page on your website.
The more credible sites are linked to your website page, the higher your website will appear and rank on search engine result pages (SERP). Your website should stick with and provide unique content to a certain topic and your words within the links otherwise known as anchor text should include relevant keywords pertaining to your website instead of a URL, or ‘click here’ feature.
Moreover, you should take advantage of guest blogging. Guest blogging is great publicity, especially if it’s a well renowned and respected blogger. Whether it’s selling a product or promoting a service everything is looked at subjectively. Therefore, write for real people with real emotions and intelligence. Never make it seem like you or your guest blogger is writing to mindless robots. Ultimately your and your guest blogger’s posts will generate more traffic to your website, cement yourself as a reliable and credible business, and build long lasting relationships with your customers and colleagues.
While you build relationships with your clients you can also pitch various blog posts and/or ideas to major industry players within your field. Competition doesn’t always have to be gritty and grimy, there are times it can be symbiotic. As they receive and upload your guest posts you establish yourself as a trusted authority on the matter. Likewise you should try to serve as a guest post on websites that have a higher DA ranking than your own.
Yet above all you should always produce new, relevant, interesting content. This is what can cause your business to flourish and can cause it to crumble. It all depends on you and how you choose to approach it. Make the best out of it, understand your responsibility to your customers and get to work.