Who would have thought that online advertising can help a business save and boost sales at the same time rather than spend thousands sometimes millions of dollars on TV ads or other conventional forms of advertising. Now while there is always some sort of risk when it comes to advertising, there are ways you can effectively implement marketing strategies and get the most out of your results. Below are five advertising strategies can help you achieve the goals you set out for your business.
1) Always make promises you can deliver on: This is a basic rule to online advertising, not to mention advertising at large. Simply putting the name of your product on an ad or providing a brief overview of the services you offer isn’t going to stir peoples’ attention. What you need are certain words that will trigger a response from your audience. Some of these words include ‘discount,’ ‘free,’ ‘special offer,’ etc. Of course the more creative you are about communicating your promises the better off you’ll be. However, do not make promises then fail to deliver. Such a backlash can lead to the downfall of your business.
2) Create target ads: As great as internet marketing can be, you can’t reach everyone therefore it would be better if you didn’t try. Instead focus your advertising energy on a specific group of people who you know will enjoy and appreciate your product and/or service. A good way to go about reaching your targeted groups is to post your online ads on websites they frequently visit.
3) Using Social Media: Social media is a great way to strengthen your advertising campaign. Now ads can appear within the content itself, rather than on the side bars of either side of the screen. For example social ads on Facebook are now featured in the News Feeds, this gives ads a 65% higher click rate, which is an unbelievable percentage for any business.
4) Utilizing retargeting: This is another popular advertising method. With the use of cookies, you can follow or track visitors to your website, but did not buy anything. You can then have your ads appear on other websites they visit, therefore reinforcing the idea of your product/service which may lead to a conversion. This method can be implemented by using proven ad networks such as Google AdWords which often produce satisfying results.
5) Investing in content ads: Due to its consistent effectiveness this form of advertising continues to draw a business oriented crowd. Content ads revolve around creating enticing, informative content and putting it into the form of an ad. You can use a variety of tools such as images, videos, or articles to create content ads that trigger a positive response from your audience.
