Attraction marketing has changed the way traditional online marketing strategies work for the better. It applies the same basic rules of ascribing value to industry. And it also utilizes the standards of abundance thinking. This sort of abundance thinking means having the thought that the leads and sells will come and therefore it is just fine to give away what knowledge and information you have for free. While this may seem a little odd, giving away information and knowledge before you receive or expect to receive anything in return, there are a few reasons on why this marketing technique offers more favorable results than conventional campaigns.
One reason why this kind of online strategy works is because it sets-up the marketer as a trusted source to the prospect right away. This is because the marketer addresses and pinpoints the needs and wants of the buyer before asking for the sale.
Another reason why attraction marketing effectively works online is because it teaches the targeted market how to solve certain problems. This cements that the advertiser is very knowledgeable in their respective field. The whole process of teaching also helps build trust with those who are in frantic search for guidance, answers, and help. And because teaching is offered with no discernable price tag, it reduces prospect anxiety of the site owner solely focusing on doing business to increase his/her sales and revenue.
Moreover, this online strategy works because it is able to answer all questions, inquiries, and help solve problems online. Currently people tend to search for the answers they want on the Internet. They go to look for information on websites like YouTube, search engines like Google, basically places where information is offered for free. Therefore if you adopt the same principal people will notice and appreciate the fact that you are addressing their needs.
Furthermore, attraction marketing online allows you to balance and manage your time. Information that is stored on the Internet will most probably be there long after we’re gone. You need only to share your knowledge only once online. It will remain on the web and will answer the same concerns and questions over and over again, giving you more time to focus on other areas of your business.
One final reason why attraction marketing is so effective is because it only requires more insight rather than new data. Usually people who are looking for assistance have already found a solution to their problem. And usually the problem results from the fact that the answers they first found were a little unclear. Therefore, dispensing more detailed information is something a lot of visitors can and will appreciate.