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Knowing What Click-fraud is and How to Avoid It

If you are a website publisher who utilizes the services of Google AdSense then you most certainly know that generating a large sum of income with this program takes time. There are no detours or short-cuts. However, certain businesses don’t think they have the time to be patient, put in the hard work, and want to see results now. This can lead them into a world of cheating and automated software.

Therefore, no matter what you decide, do not let your business fall victim to click-fraud. Click-fraud is a broad term that describes any and all illegal ways of gaining or obtaining clicks for AdSense ads. To put it bluntly, it is a false click with malicious intent.

The basic function of Google AdSense is that Google puts up advertisements for websites owned by businesses and bloggers. So if an internet user searches for a specific item like a car in the search engine, various links of sites that have the item that user is looking for will come up. Then if the user clicks on that ad, Google sends a bill to the publisher for every click. The amount you have to pay usually increases along with your tier size.

However, if the click is recognized as void then it will cost advertisers and Google more than just pretty penny with no substantial return on investment. In the previous years it was reported that this method costed Google around $1 billion annually.

Instances of this fraud act are clicks from the site-owner, third-party programs like paid-to-click or click-exchange sites, and automated clicking application software. However, research suggests that the most is the kind carried out by competing sites.
Paid-to-click sites appear authentic because some of these companies really do pay their members. In addition, a vast majority of them do not charge fees in order for you to join. The cost of clicks usually ranges from $0.01-.005 depending on the type of ad. A member’s job is to simply click as many ads as they can per day.

Yet competitor click-fraud focuses on a rival company’s advertisements by making false clicks to the ads that will result in their competitor having to pay Google yet produce no actual customers. Without realizing it a company may have to spend an absurd amount of money and have no customers to show for it. Smaller businesses are usually targeted.
Google also suffers from these forms of fraudulent clicks and receive illegitimate payments from advertisers, severely detracting from Google’s accuracy and ability to generate quality, productive clicks. Such attacks can compromise honest businesses.

Due to the problems that come about due to this unethical act it is crucial you keep close track of your webpage’s performance and statistics. You can always employ Google Analytics to differentiate between the authentic clicks and the fraudulent ones. Plug-ins and other tools are in the process of being developed to combat click-frauds and their users.

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