In order to have a successful business blog there are two elements you always need to fulfill. First is publishing extraordinary content, second is tracking the success of your blog.
Publishing outstanding content time and time again, but without tracking the progress of your blog leads you nowhere. In fact using metrics to analyze your blog inform what works and what doesn’t. Using this analytical information can seriously help you in producing one of the most effective business blogs out there. Below is a list of all the important aspects of blogging metrics you should definitely be keeping an eye on:
The number of visitors: If you must track something, track this. You can take the total number of visitors then separate and place them into more coherent categories such as “new visitors,” “returning visitors,” “location of visitors,” etc. Each metric you gather allows you to better target your visitors with content specifically produced to suit every single category.
Visitor origin: Visitors can come across your website via search engines or as redirected traffic from paid or unpaid ads. Using this metric informs you on how well your social media marketing strategies are working.
Keywords: The keywords you select are a major determinant upon the success of your website. Use the metrics to follow the keywords that generate the most traffic. This tells you that the keyword(s) you’ve chosen is performing well and should therefore produce more content that is predicated on those keywords.
Type of content: Think about what sort of content do you want your audience to respond to. Do you want them to respond to articles, images, videos, or a possible combination of all three? Look to the metrics that tell you where your visitors are coming from and what they are immediately drawn to when visiting your website. If its informational articles continue to write those, if its images then be sure to include more high quality images, keep using the metrics blog to improve and enhance your own.
SEO: Discover whether your blog ranks well on the major search engine result pages (SERP) or not. If not you can use certain techniques to boost your SEO ranking such as using specific keywords that pertain to your website, establishing links on other websites that have a high SEO ranking which can lead more traffic to your website.
Navigation path: Use this information to find out where a visitor goes when they visit your blog. Find out which pages encourage a reader to continue to explore your website and produce a high bounce rate.
Mobile devices: You should make it a point that your website supports both smartphones and tablets. You’ll need a responsive website that is mobile-friendly that allows you to check and track what a visitor’s browsing experience is like on a mobile device.
PPC: If you’re operating a PPC campaign you should be able to track the performance of your ads. See which keywords are performing well, as well as the performance of landing pages and their conversion rate. You can always use a split A/B test to figure out what’s working and what isn’t.
Cost: With every business you expierence cost and expenses. When operating a business blog use metrics to track and measures costs to keep a handle on things and properly evaluate your ROI.