In order to succeed online, you must understand the concept of SEO. Moreover, you must also familiarize yourself with certain terms and jargon associated with SEO. By doing so you gain a clear advantage over competitors and can develop marketing strategies that further your business. Some of the most important SEO terms are:
Keyword: The significance of using the right keywords can never be taken too lightly. A keyword or keyword phrase is a set of words which are used to help typify a product or service on the web. The use of keywords is held in such high regard mainly because it helps search engines, such as Google, Yahoo and Bing identify a website by using search terms that are pertinent and applicable to a specific business. Moreover, it should be noted that keywords should be used in moderation as their overuse can have the opposite effect and even damage a website’s ranking on the SERPs.
Anchor Text: An anchor text or hyperlinked text is a noticeable and clickable text found within a hyperlink. It is significant because it helps raise a website’s SEO ranking. Also when applied in articles or press releases, an anchor text can be perceived as a link scam, therefore it is in your best interest to keep your anchor text as natural and relevant to your business as possible.
Title Tag: The title tag is considered one of the most important factors in achieving a high ranking in the SERPs. The title tag, which is indicated by <title> represents the page’s title and can be viewed in the browser. Having a distinct title tag helps search engines identify what a specific website is for, before it can display it on the search engine’s results page.
Meta Description: A Meta description is another kind of.html tag, however its function is only to illustrate the contents of a web page. While meta descriptions don’t necessarily have any effect on a web page’s rankings, they do however help increase its click-through rates since they appear in the search results field. Similar to the title tag, meta descriptions should always be concise, relevant, and unique.
Canonical URL: Canonical URLs are utilized in occurrences where duplicate content is discovered. For example, let’s say you’re business sells pants which come in different sizes and colors and you have issued a particular page for all of them. The search bots that sieve through web pages would be unsure as to which one to index, since they are all similar. Canonical links are therefore used to identify which page should take priority in the SERPS results.
301-Redirect: It is important to take into account that web pages aren’t simply deleted. Instead, by using a 301-redirect, a business can guide users in addition to search engines from an old, suspended URL to a newer functional one as stated by the user.
SERP: Search Engine Results Page or SERP are the pages that are shown on the browser after a user types in a search term. All in all, it is a page which exhibits all the possible results that have been found by the search engine concerning your search term or inquiry.
Indexing: All web pages that are created are then stored in immense databases. Indexing is the process in which the search engine uses to gather and store technical information about a website.
Links: There are typically two kinds of links SEO experts know and use: internal and external links. Internal links are those links that happen between pages of a website, like links on the navigation bar. External links are links that come or go from the website, like when a user links to a website.
Rel=”author” Tag: Rel=”author” which is also referred to as Google’s Authorship Markup, is a tag which is used to connect authors with their Google+ profiles. Rel=”author” is a terrific SEO tool, as it works as a ranking signal for Google as well as puts a face behind the author of the online content.