Establishing a reliable website filled with creative design that is legible and navigable by visitors is imperative to the success of a business’s online presence. In addition, being able to effectively market that website also plays a significant role in the success of an online business. The best websites that offer top of the line products and/or services need a marketing strategy suited to them. Below are six possible strategies to enhance your business and its products/services: 1) Search Engine Optimiztion (SEO): Time and time again if you are an online business you will certainly hear about SEO. If you haven’t already, this strategy, when used well and effectively, results in your website appearing in the top result pages of the major search engines of today. SEO is a slippery slope, but there are ways to guarantee its steady increase. You should always produce quality content on your website which search engines immediately recognize and appreciate, you should also select relevant keywords that lead to your webpage when users perform a search for products and services you offer, increase the number of backlinks, which are links from other websites that redirect users to yours, are all basic ways you can improve your overall SEO ranking and subsequently your business. 2) Google AdWords: Google has made it incredibly simple and possible for a business to market its website, product, or service online with the use of its Pay Per Click (PPC) program. This involves companies paying Google a set rate for every time a user clicks on their advertisement. If the ad receives no clicks, the company doesn’t have to pay a dime. 3) Facebook Ads: With over a billion users worldwide, Facebook is an open market that certainly can’t be ignored. Businesses can decide to commit to PPC plans resembling Google AdWords, but instead be featured to audiences on Facebook, significantly exposing that business and expanding its customer outreach. 4) Keywords: If your business’s website has keywords that are closely associated and relevant with the sort of industry your brand is involved with or in, then you make it so much easier for your business to be found by your target audience. Using tools like Google AdWords Keyword Planner can help you determine which keywords would be most beneficial to use and associate with your website. 5) Hyperlinks: Or clickable words or phrases, can help your business receive some extra online attention. If Google or some other search engine is reviewing a website in a bid to decide whether it fulfills its requirements in order to be featured in its search results, relevant keywords that are hyperlinked and lead the user to the place they wish to go, should score significant point with Google and move you further up on the list. 6) Your Physical Address: Including your actual physical address of your business helps search engines instantly look for local business that meet the criteria of the search performed by the user. All these strategies have somewhat of a learning curve to them. But if applied and honed well, they can do wonders for your business.
