As you will soon learn there are two key ways of directing traffic to your website. The first comes in the form of high-grade content, while the second comes in the form of using social media to promote, distribute that content.
The better you are at engaging your social media audience of connecting and reading your content the more you make a name for yourself, increase your brand visibility, reputation, and awareness that can lead to questions, inquires about your products and/or services leading to a higher conversion rate and increase in sales and revenue. Therefore in order to run the most effective content marketing campaign possible here are a few approaches and techniques you should certainly consider using:
Blogs: If your website still does not have a regularly updated blog then establish one as soon as you possibly can. When effectively utilized, your blog has the ability to significantly increase your SEO and give your company an authoritative presence.
Blogs also are a terrific way of sharing information, fostering and building customer relationships, and driving more traffic to your website. What makes or breaks the effectiveness of your blog is what kind of content you put on it. Be sure that you are publishing only the best content available. That why it engages your readers and encourages them to share that piece of content with others on their social media accounts, promoting your business even further.
E-books: E-books tend to go unnoticed and unused by many brands, but they really shouldn’t be. E-books can add another dimension to your website your customers can explore and enjoy. Moreover, you can distribute and use e-books to increase your e-mail lists. Of course when creating an e-book, make sure the content is useful and helpful to those who read it.
Video: It has been proven that video is one of the best, most engaging ways to connect with your audience. This is partly due to the fact that videos are easier to process and easier to remember than written content is. A good of why of applying the use of video is by making short videos describing the products and services you offer. You can either make videos that are animated or live-action, but above all should always draw the interest of your customers.
Social Media: Social media has been a blessing for just about every single business. It allows them to share their businesses’ personality with their customers, not to mention sharing your content and engaging with your customers and followers on more than just a business level. Using social media as a marketing tool is a great way to expand and improve your business. Take advantage of this opportunity if you haven’t done so already.
Press Releases: The entire premise of a press release is to increase brand awareness. Press releases are also a great means of sharing anything note or newsworthy when it comes to your business, in addition to introducing the launch of new products and services. Moreover, when sharing news about your brand you also improve your SEO with the amount of attention your press release receives online.
Try to implement all these techniques if possible and watch your business grow and develop the way you want it to.