The cover image on your business’s Facebook page can help you in building and strengthening your brand, reputation, and online presence. A fitting company name is always good to have as it makes you easier to remember. Being memorable can also come from using interesting color combinations, being unique in how you conduct your business, and having your own sense of style. Once you know what your brand stands for and the message you want to impart on customers and future clients, you can symbolize all that in you Facebook page’s cover image. Just keep in mind that your cover image isn’t set in stone and will always change in accordance to the changes your business goes through. Below are seven strategies that allow you to make the most out of your cover graphic, allowing your business to grow and prosper: 1) Communicates Your Brand: Brings out your personality. Whatever your personality may be, fun, serious, a combination of the two, it is always important to have your Facebook cover photo serve as an introduction to your customers to what kind of person you are and what sort of business you run. 2) Communicates Your Main Message: Your Facebook image can surmise your message in an elegant, effective manner, letting people know who you are, what you do, and what you stand for. 3) Highlight a Competition: As long as you remain active on social media people will click on your cover photo as a means to find out more about you and your business. You can even create a competition for your cover image. Have customers or fans design your image for you and decide a winner. This engages you and your users which is very beneficial for your business. 4) Publish a Promotion: Since Facebook’s recent changes, using your cover graphic has never been so effective at keeping you engaged with your target audience. Every time your business has a different promotion, include a new Facebook cover image to notify customers and spark their interest. Having the cover image up for the duration of the promotion and including a link that leads to that specific offer, brings about a call to action from your customers. 5) Showcase Your Unique Selling Point (USP): Use your Facebook cover image to demonstrate your USP and show why you are different from other competitors in the field. 6) Event Registration: Make it easy for your customers to know what you are doing, where you’ll be, and what your future plans are. Include a link that allows them to register for any upcoming events. It’s an effective way of letting people know how approachable you are. 7) Switch it Up Every Now and Then: More fun and personality is never a bad thing. Look what creative fun Google has with its logo. There’s no reason why you can’t or shouldn’t do the same. Celebrate different occasions and holidays by dressing up your cover image accordingly. It will bring smiles to your customers, which is always a good thing.
