As a business owner, you already know the significance of promoting and marketing your brand via your website. However, designing a website and promoting a website are two very different disciplines. They are disciplines and techniques that every business owner must study with a keen eye in order to understand and learn the difference between the two. Otherwise you’ll find it difficult to effectively market and sell your products and/or services, which if not resolved, could cause your entire business to shutdown. Moreover, social media sites have become essential tools in the marketing aspect of a business. In earlier years people didn’t understand the power social media sites had and would therefore discredit them and online marketing altogether. However, that has completely changed today as almost every business engages in some social media network to market and promote their business. Social media now plays a key role in the selling of distribution of products and services online. Without an account or profile on any major social network you’ll find it very hard to conduct business online. While designing a website isn’t too difficult, and if it proves to be there are many skilled web developers for hire, it will not necessarily put you above your competitors. In order to rise above the competition you will need to learn and implement certain marketing strategies and techniques that help your business grow, such as the inclusion of social media to your marketing strategy.Setting-up an account on the most popular social media platforms such as Facebook and Twitter can help ease you into the whole process. With the number of users for Facebook standing close to 1 billion, there’s a good chance your business will be seen by plenty and your products and services will be sold at exceptional rates, thus continuing to add to the growth and expansion of your business. Futhermore, the growth of your business can be measured by how many likes your Facebook page receives, or if you’re on Twitter, how many followers you have. You can then use those numbers to calculate your conversion rate. Regardless of what happens by now it is a requirement that every business has some sort of tie to social media. Making it work effectively is dependent on you and how much time and effort you put into it. However, the rewards are worth any of the struggles, shortcomings you run into as you tap into a wide market full of potential buyers, promote your website that leads to higher traffic, and publish well-written content that serves to boost your SEO ranking and have your website appear on the top results pages of major search engines. Social media can help you accomplish all this and so much more. Sometimes it feels social media networks were created just to help businesses grow.