Introduction to the client: Porter Henry comes in 500 fortune companies in the US and they decided to open up their Middle East office in Saudi Arabia for their sales training and consultation services early 2013.
Challenge: Sales training and consultation is a widely spread business in the Middle East and there are several large players already taking good part of the local markets for their HR and training needs. Porter Henry wanted to penetrate the local market with full confidence and use all branding tools to get recognized instantly.
Our approach: IBIS Branding experts had several meetings with the CEO of the Porter Henry Middle East to identity their strengths and challenges faced. It was equivocally decided that Porter Henry needs full set of branding activities to get the word out and loud. A fresh catchy website was designed, copywriting was done by our native English speakers, several additional forms were created to collect user database for future marketing needs. The website and the logo was localized to Arabic as well for the local people needs.
Other than the usual branding methodology, we had a special focus on LinkedIn as we believed that it will be the fastest way to introduce Porter Henry to decision makers’ circle and to get noticed. Facebook and Twitter branded pages were created by our designers and aggressive social networking was started on all levels. IBIS also used its internal database of subscribers to send press releases and other announcements from the company and within 2 months of vigorous effort, Porter Henry is already seeing business coming its way. As the work in progress is increasing, IBIS is deploying more team members to cope with increasing feedback and social networking.