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IBIS Branding Content Writing & Article Marketing


When all is said and done, content reigns as the single factor that determines whether a brand thrives or spirals in a downward dive in the business world of today. The concept of content marketing is quite simple and direct. Essentially it is anything to do with content, copy, text, and whatever else is used to help share information and insight about a business. Not to mention, the content for your business comes in a variety of different forms, both on and off line: Websites, e-shots, press releases, brochures, flyers, letters, blogs, social media, etc. The list goes on. The question is though why is content marketing discussed so much and why is it so important?

From our perspective here at IBIS Branding, pretty much any form of marketing a business undertakes revolves around content, whether it be a sales letter, a new flyer, a website, an e-shot, or social media activity. We recognize all of these methods are tied by a common goal and that is to induce and promote interest and enquiries from your target audience about your business. This is why any content we help you publish must be of high quality, be relevant to your target audience, informative, engaging, and successfully achieves the goal of maximizing interest and enquiries about your business.

A primary aim of our content marketing campaign is to ‘nurture’ your potential customers, to continuously provide them with the right content that is of relevance, quality, and importance that will lead them to take the next step in purchasing a product or service provided by your business.

As with the case with most of our services there is a certain amount of skill involved and as we develop and produce a structured, effective content marketing campaign for your business. First we sit down with you and seriously consider you key words / phrases, as one of the core benefits of our effective content marketing is improved SEO. Additionally, we also take your brand attributes into consideration; its personality, and whether or not these components shine through with the tone used within your content.

At IBIS Branding we make certain that your content is relevant to your audience, interesting and engaging. In order to accomplish such feats we put ourselves in the position of your customers / potential customers. We consider whether this form of content would be of any interest and of use to them, will they want to read it, share it even and would it induce them to take further action into finding out more about your business. Once we answer all those questions, we confidently publish that piece of content and help share relevant information about your business to your audience.

Along with your help we think about your readers and your main goals and objectives you seek to achieve for your business, ensuring that it all fits within our overall, integrated marketing strategy. At IBIS Branding we don’t just publish content for the sake of it. We understand that effective SEO for your website revolves around high quality, relevant content that is regularly updated and posted, via articles, blogs and social media; which is exactly where IBIS Branding expertise lies.

Therefore get in touch and take advantage of this rewarding form of advertising today.