While the Internet is equivalent to an ocean bed of information, opportunity, and discovery, a strong marketing strategy plan is needed for all businesses, entrepreneurs, communities and governments in order to have an impactful online presence. For all you know your brand’s name could be the seeds that sprout your global presence on the Internet. In fact the Internet Corporation for Assigned Names and Numbers (ICANN) has acknowledged the pressing need to address the level of competition in the online domain name market and has delivered a new generic top level domain names (gTLDs) for businesses and other enterprises to select and settle on a name of their preference that is an authentic representation of their business. However, choosing the right gTLD domain name that connects your business with your audience and vice versa, not to mention separates you from the rest of your competitors is easier said than done. Additionally, knowing what the best possible procedures are when it comes to applying gTLD can also get a little tricky. Perhaps the best place to start when looking to implement gTLD is developing an Internet strategy that meets and expands your company’s gLTD brand by performing the following tasks: Retailing Online: A requirement every business needs to fulfill without fail is maintain a strong online presence and increase sales. This involves directing traffic to your website, appearing on customers’ search results, and converting customer visits into sales. Marketing specialists who are aware of how online businesses work can help you develop specific online strategies that serve to meet business expectations, needs, and attract customers who are convinced by the products and/or services offered, makes a purchase, and are sure to return. Online Optimization: It is up to your marketing specialists to devise a strategy that address these key areas of online optimization; best method for your website to function, major factors that will determine and deliver high return on investment (ROI), and creating and implementing the right internet strategy that meets business needs and goals. For instance, analyzing the keyword(s) that operate and consequently rank your website and suggest the right keywords within that domain in accordance with creating optimization techniques for your website to improve its online presence. In addition to finding and applying top level domains, creating an efficient SEO strategy that will build a solid website that appeals to a high volume of customers through search engines and put its above the competition is also a necessary component of any online business. Online Advertising: Your brand’s top level domain name can connect with your target audience though strategic online advertising campaigns. You can employ Google AdWords in a bid to improve campaign effectiveness and produce maximum results. Online Marketing: One last thing you need to take care of is devise an Internet marketing strategy plan that drives ROI to your business and allows your domain name to draw maximum profitability, all the while increasing your brand’s online presence. Social media is an effective place to implement and launch your internet marketing campaign. So, while gTLD domains enable your business to gain a firm identity on the Internet, they must be applied tactfully for optimal visibility and ROI. Choosing the right internet marketing strategy, developing gTLD marketing and advertising campaigns, and earning exposure via the appropriate usage of social media networks are areas you need to address and fulfill however you can.